Hey Queen 👋

Hai, I’m Alison, and I’m the founder of Beeseene. Right now, I’m still a complete one-person show running every single part of this, from designing the gear to packing the orders.

Be bold. Be different. Beeseene.

Beeseene was born from my absolute love of riding, a complete frustration with boring gear ugh, and a total refusal to compromise on safety, queens deserve to be safe!

My journey on two wheels started back in 2018 riding pillion. By 2020, I decided that I wanted to take up riding for myself and got my very first bike: Bee. Riding gave me an unbelievable sense of freedom, but it also made me realise just how terrible the gear options were for women.

Looking for gear was always a nightmare for me because of my proportions. Everything on the shelf was old, vintage, or just a sea of boring, boxy black. It felt like it was all designed by men who thought they understood women's bodies. The few "cute" pieces I could actually find were outdated and nowhere near modern safety standards. There was barely anything out there for women who wanted something stylish and safe, and I wanted to change that.

The story behind the name

The idea for Beeseene hit me during a ride out with a friend. It was getting dark on a quiet country road at night in the middle of nowhere when her back brake light went out. The only thing I could see in the pitch black was the tiny reflective strip on the back of her bike.

I sat there thinking: why don’t we make motorcycle gear that actually stands out during the day and lights up at night?

That’s how the name came together:

B-E-E is named after my bike (which is decked out in classic Barry Sheene colours).
SEENE plays on "Seen", staying visible, and pays homage to legendary British racer Barry Sheene.
The N-E at the end stands for the North East of England, where I'm proudly based.

Safety that actually comes standard

I’m not just designing gear; I’m a rider who has come off her bike more times than I’d like to admit. I hold the record among my friends for coming off during my learning phase and general riding, so I know from real experience what gear actually needs to do when you hit the ground.

I took this from a basic concept to gear that is fully AA rated with CE Level 2 armour in 6 months. For my future collections I will aim to half that and become as efficient as possible without compromising on our gear.

One thing I put my foot down on was including the back protector as standard. When you buy a jacket, you expect it to be ready to wear and protect you straight away. Why should you have to pay extra for a back protector? It should just be in the jacket, so that's exactly what I did.

The Bigger Picture: Empowering the Next Generation

Riding gave me my freedom. For those girls that are stuck in situations they would rather not be in, getting on a bike is liberating and empowering in more ways than one.

My ultimate goal is to empower the younger generation of riders, especially women, to get on a bike without fear, knowing they’re fully protected and looking good doing it.

I’m not here to just make a few jackets; I want Beeseene to stand on the same stage as the massive grassroots brands like Alpinestars, RST, and Dainese. I want us to become a household name globally.

Motorcycling is just where we start. Our high-impact reflective technology and protective philosophy are coming to everything where safety matters, from equestrian gear and dog walking to children’s outerwear.

Join Us Early

We're here to completely disrupt an industry that ignored us for way too long. As Beeseene grows, I'm committed to using our platform to give back heavily and change lives for the better. Be here from the start, and help us make a real difference.

And remember,

Be bold. Be different. Beeseene.